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Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.

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Title: Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
Authors: Tang, Tanya (Ya)1 (AUTHOR) yatang@isenberg.umass.edu, Fang, Eric (Er)2 (AUTHOR) erfang@illinois.edu, Feng Wang3 (AUTHOR) fwang@hnu.edu.cn
Source: Journal of Marketing. Jul2014, Vol. 78 Issue 4, p41-58. 18p. 2 Diagrams, 4 Charts, 3 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 97014868
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2014, Vol. 78 Issue 4, p41-58. 18p. 2 Diagrams, 4 Charts, 3 Graphs.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jm.13.0301
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 18
        StartPage: 41
    Titles:
      – TitleFull: Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
        Type: main
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          Name:
            NameFull: Tang, Tanya (Ya)
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            NameFull: Fang, Eric (Er)
      – PersonEntity:
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            NameFull: Feng Wang
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            – D: 01
              M: 07
              Text: Jul2014
              Type: published
              Y: 2014
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              Value: 78
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              Value: 4
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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