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The Process of Trust Formation in E-Business: Insights from Case Studies of Two Small Firms.

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Bibliographic Details
Title: The Process of Trust Formation in E-Business: Insights from Case Studies of Two Small Firms.
Authors: Banerjee, Probir1 (AUTHOR) pkbanerjee@swinburne.edu.my, Ma, Louis2 (AUTHOR)
Source: Journal of Business-to-Business Marketing. Jul-Sep2014, Vol. 21 Issue 3, p171-186. 16p.
Database: Business Source Ultimate
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ISSN:1051712X
DOI:10.1080/1051712X.2014.952182