Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.

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Bibliographic Details
Title:	Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.
Authors:	Bernard, Yohan¹, Zarrouk-Karoui, Sarra²
Source:	International Management Review. 2014, Vol. 10 Issue 2, p57-67. 11p.
Database:	Business Source Ultimate

Description
ISSN:	15516849