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Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.

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Title: Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.
Authors: Bernard, Yohan1, Zarrouk-Karoui, Sarra2
Source: International Management Review. 2014, Vol. 10 Issue 2, p57-67. 11p.
Database: Business Source Ultimate
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              Text: 2014
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