Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.
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| Title: | Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country. |
|---|---|
| Authors: | Bernard, Yohan1, Zarrouk-Karoui, Sarra2 |
| Source: | International Management Review. 2014, Vol. 10 Issue 2, p57-67. 11p. |
| Database: | Business Source Ultimate |
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