Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes.

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Bibliographic Details
Title: Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes.
Authors: Tracey, Paul1 p.tracey@jbs.cam.ac.uk, Heide, Jan B.2,3,4 jheide@bus.wisc.edu, Bell, Simon J.5 simonb@unimelb.edu.au
Source: Journal of Marketing. Nov2014, Vol. 78 Issue 6, p1-16. 16p. 1 Chart.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jm.13.0524