AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.
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| Title: | AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY. |
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| Authors: | Nagar, Komal1 komalnagar@rediffmail.com |
| Source: | Journal of Services Research. Oct2013-Mar2014, Vol. 13 Issue 2, p71-94. 24p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 09724702 |
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