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AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.

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Title: AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.
Authors: Nagar, Komal1 komalnagar@rediffmail.com
Source: Journal of Services Research. Oct2013-Mar2014, Vol. 13 Issue 2, p71-94. 24p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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  Data: AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.
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      – Code: eng
        Text: English
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      – TitleFull: AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.
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              Text: Oct2013-Mar2014
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