Bibliographic Details
| Title: |
WHAT'S WRONG WITH ONLINE PRIVACY POLICIES? |
| Authors: |
Pollach, Irene1 ipollach@wu-wien.ac.at |
| Source: |
Communications of the ACM. Sep2007, Vol. 50 Issue 9, p103-108. 6p. 1 Diagram, 4 Charts. |
| Subjects: |
Electronic commerce security measures, Right of privacy, Customer relations, Internet marketing, Security management, Consumer attitudes, Economics |
| Abstract: |
This article examines how privacy policies can better engender trust through revised language, content and presentation. Recommendations are in response to research showing Web merchants in particular are challenged by consumers' reluctance to supply personal information for fear of unsolicited email and spam. Research shows the privacy policies posted on Websites can heighten concerns rather than allay them, so the author helps identify weaknesses in policies using examples and presenting a chart breaking down the concerns and coverage of privacy issues with suggested fixes. |
| Database: |
Engineering Source |
