View in EDS PDF Full Text

WHAT'S WRONG WITH ONLINE PRIVACY POLICIES?

Saved in:
Bibliographic Details
Title: WHAT'S WRONG WITH ONLINE PRIVACY POLICIES?
Authors: Pollach, Irene1 ipollach@wu-wien.ac.at
Source: Communications of the ACM. Sep2007, Vol. 50 Issue 9, p103-108. 6p. 1 Diagram, 4 Charts.
Subjects: Electronic commerce security measures, Right of privacy, Customer relations, Internet marketing, Security management, Consumer attitudes, Economics
Abstract: This article examines how privacy policies can better engender trust through revised language, content and presentation. Recommendations are in response to research showing Web merchants in particular are challenged by consumers' reluctance to supply personal information for fear of unsolicited email and spam. Research shows the privacy policies posted on Websites can heighten concerns rather than allay them, so the author helps identify weaknesses in policies using examples and presenting a chart breaking down the concerns and coverage of privacy issues with suggested fixes.
Database: Engineering Source
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: egs
DbLabel: Engineering Source
An: 26899800
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: WHAT'S WRONG WITH ONLINE PRIVACY POLICIES?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Pollach%2C+Irene%22">Pollach, Irene</searchLink><relatesTo>1</relatesTo><i> ipollach@wu-wien.ac.at</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Communications+of+the+ACM%22">Communications of the ACM</searchLink>. Sep2007, Vol. 50 Issue 9, p103-108. 6p. 1 Diagram, 4 Charts.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Electronic+commerce+security+measures%22">Electronic commerce security measures</searchLink><br /><searchLink fieldCode="DE" term="%22Right+of+privacy%22">Right of privacy</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+relations%22">Customer relations</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Security+management%22">Security management</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Economics%22">Economics</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This article examines how privacy policies can better engender trust through revised language, content and presentation. Recommendations are in response to research showing Web merchants in particular are challenged by consumers' reluctance to supply personal information for fear of unsolicited email and spam. Research shows the privacy policies posted on Websites can heighten concerns rather than allay them, so the author helps identify weaknesses in policies using examples and presenting a chart breaking down the concerns and coverage of privacy issues with suggested fixes.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=26899800
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1145/1284621.1284627
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 6
        StartPage: 103
    Subjects:
      – SubjectFull: Electronic commerce security measures
        Type: general
      – SubjectFull: Right of privacy
        Type: general
      – SubjectFull: Customer relations
        Type: general
      – SubjectFull: Internet marketing
        Type: general
      – SubjectFull: Security management
        Type: general
      – SubjectFull: Consumer attitudes
        Type: general
      – SubjectFull: Economics
        Type: general
    Titles:
      – TitleFull: WHAT'S WRONG WITH ONLINE PRIVACY POLICIES?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Pollach, Irene
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 00010782
          Numbering:
            – Type: volume
              Value: 50
            – Type: issue
              Value: 9
          Titles:
            – TitleFull: Communications of the ACM
              Type: main
ResultId 1