Does social media work?
Saved in:
| Title: | Does social media work? |
|---|---|
| Authors: | Bradbury, Danny |
| Source: | Backbone. Sep2011, p24-27. 4p. |
| Subjects: | Social media, Consumers, Presley, Paula, Yahoo! Inc. |
| Geographic Terms: | Canada |
| Abstract: | The article examines the real value of social media. According to the author, Yahoo!Canada conducted a survey entitled "Consumers know best," which looked at consumer information and its relationship to brand engagement. The author reports that Paula Presley, executive sales director for Yahoo!Canada, found that social media is much more appropriate when used as a component of a broader campaign encompassing other media. |
| Database: | Engineering Source |
| Abstract: | The article examines the real value of social media. According to the author, Yahoo!Canada conducted a survey entitled "Consumers know best," which looked at consumer information and its relationship to brand engagement. The author reports that Paula Presley, executive sales director for Yahoo!Canada, found that social media is much more appropriate when used as a component of a broader campaign encompassing other media. |
|---|---|
| ISSN: | 1498086X |
