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Does social media work?

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Bibliographic Details
Title: Does social media work?
Authors: Bradbury, Danny
Source: Backbone. Sep2011, p24-27. 4p.
Subjects: Social media, Consumers, Presley, Paula, Yahoo! Inc.
Geographic Terms: Canada
Abstract: The article examines the real value of social media. According to the author, Yahoo!Canada conducted a survey entitled "Consumers know best," which looked at consumer information and its relationship to brand engagement. The author reports that Paula Presley, executive sales director for Yahoo!Canada, found that social media is much more appropriate when used as a component of a broader campaign encompassing other media.
Database: Engineering Source
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Text:
  Availability: 0
Header DbId: egs
DbLabel: Engineering Source
An: 66193067
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
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  Data: The article examines the real value of social media. According to the author, Yahoo!Canada conducted a survey entitled "Consumers know best," which looked at consumer information and its relationship to brand engagement. The author reports that Paula Presley, executive sales director for Yahoo!Canada, found that social media is much more appropriate when used as a component of a broader campaign encompassing other media.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=66193067
RecordInfo BibRecord:
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 24
    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Presley, Paula
        Type: general
      – SubjectFull: Yahoo! Inc.
        Type: general
      – SubjectFull: Canada
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      – TitleFull: Does social media work?
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              M: 09
              Text: Sep2011
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              Y: 2011
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