Engagement and impact through 'amplifier platforms'.

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Bibliographic Details
Title:	Engagement and impact through 'amplifier platforms'.
Authors:	Osman, Kim¹, Cunningham, Stuart¹
Source:	Australian Universities' Review. 2019, Vol. 61 Issue 2, p42-48. 7p.
Subject Terms:	Altmetrics, Digital media, Social media, Scholarly communication, Debate
Geographic Terms:	Australia
Abstract:	Digital and social media have grown exponentially to become highly influential spheres of public communication-increasingly crowded, contested, and corrupted, and increasingly in need of scholarly engagement. As public debate is conducted more through social and digital media, alternative metrics ('altmetrics') that are generated from social and digital media platforms become important as indicators of impact and engagement. We review the growth of amplifier platforms and the academic and contextual reasons for their growth. Amplifier platforms are defined to distinguish them from traditional media outlets (where the scholarly voice is mediated through and 'gatekept' by journalists, whose editors retain final control), personal blogs (very few of which can be maintained over time) and from social media platforms (where the scholarly voice is accorded no presumptive standing). A significant range of amplifier platforms is canvassed while acknowledging that in Australia, the amplifier platform The Conversation plays a central role. [ABSTRACT FROM AUTHOR]
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Database:	Education Research Complete

Description
Abstract:	Digital and social media have grown exponentially to become highly influential spheres of public communication-increasingly crowded, contested, and corrupted, and increasingly in need of scholarly engagement. As public debate is conducted more through social and digital media, alternative metrics ('altmetrics') that are generated from social and digital media platforms become important as indicators of impact and engagement. We review the growth of amplifier platforms and the academic and contextual reasons for their growth. Amplifier platforms are defined to distinguish them from traditional media outlets (where the scholarly voice is mediated through and 'gatekept' by journalists, whose editors retain final control), personal blogs (very few of which can be maintained over time) and from social media platforms (where the scholarly voice is accorded no presumptive standing). A significant range of amplifier platforms is canvassed while acknowledging that in Australia, the amplifier platform The Conversation plays a central role. [ABSTRACT FROM AUTHOR]
ISSN:	08188068