Targeting App-Roomers in the Omnichannel Context: A Field Experiment.
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| Title: | Targeting App-Roomers in the Omnichannel Context: A Field Experiment. |
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| Authors: | Siliang Tong1 tug76173@temple.edu, Xueming Luo1, Takeshi Moriguchi2, Ghose, Debashish1 |
| Source: | AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pBD-17-BD-21. 5p. |
| Subject Terms: | Monetary incentives, Product advertising, Coupons (Retail trade), Internet marketing, Economic competition |
| Database: | Education Research Complete |
| ISSN: | 10540806 |
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