APA (7th ed.) Citation

Tong, S., Luo, X., Moriguchi, T., & Ghose, D. (2019). Targeting App-Roomers in the Omnichannel Context: A Field Experiment. AMA Winter Academic Conference Proceedings, 30, BD-17.

Chicago Style (17th ed.) Citation

Tong, Siliang, Xueming Luo, Takeshi Moriguchi, and Debashish Ghose. "Targeting App-Roomers in the Omnichannel Context: A Field Experiment." AMA Winter Academic Conference Proceedings 30 (2019): BD-17.

MLA (9th ed.) Citation

Tong, Siliang, et al. "Targeting App-Roomers in the Omnichannel Context: A Field Experiment." AMA Winter Academic Conference Proceedings, vol. 30, 2019, pp. BD-17.