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Targeting App-Roomers in the Omnichannel Context: A Field Experiment.

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Title: Targeting App-Roomers in the Omnichannel Context: A Field Experiment.
Authors: Siliang Tong1 tug76173@temple.edu, Xueming Luo1, Takeshi Moriguchi2, Ghose, Debashish1
Source: AMA Winter Academic Conference Proceedings. 2019, Vol. 30, pBD-17-BD-21. 5p.
Subject Terms: Monetary incentives, Product advertising, Coupons (Retail trade), Internet marketing, Economic competition
Database: Education Research Complete
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DbLabel: Education Research Complete
An: 145018222
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PubType: Conference
PubTypeId: conference
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  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2019, Vol. 30, pBD-17-BD-21. 5p.
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: BD-17
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      – SubjectFull: Monetary incentives
        Type: general
      – SubjectFull: Product advertising
        Type: general
      – SubjectFull: Coupons (Retail trade)
        Type: general
      – SubjectFull: Internet marketing
        Type: general
      – SubjectFull: Economic competition
        Type: general
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      – TitleFull: Targeting App-Roomers in the Omnichannel Context: A Field Experiment.
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            NameFull: Siliang Tong
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            NameFull: Xueming Luo
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            NameFull: Takeshi Moriguchi
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            NameFull: Ghose, Debashish
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            – D: 01
              M: 01
              Text: 2019
              Type: published
              Y: 2019
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              Value: 30
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            – TitleFull: AMA Winter Academic Conference Proceedings
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