Form from form: The case for exaptation in rhetorical genre evolution.
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| Title: | Form from form: The case for exaptation in rhetorical genre evolution. |
|---|---|
| Authors: | Roderick, Noah1 (AUTHOR) noah.roderick@oru.se |
| Source: | Quarterly Journal of Speech. Nov 2021, Vol. 107 Issue 4, p398-417. 20p. |
| Subject Terms: | *Genre studies, *Rhetoric research, *Social media, Evolutionary theories, Social action |
| Abstract: | Since its beginnings in the 1970s, modern rhetorical genre studies has used classical Darwinian adaptation as a key analogy, if not a model, in the study of genre evolution. While the adaptation analogy has obvious strengths, it also produces blind spots. As the studies of rapidly evolving social media genres presented in this article suggest, not all of a genre's formal features are the result of a purposeful adaptation to an existing rhetorical exigence. Some features repeat and intensify because they are part of the genre's aesthetic landscape, becoming available to be coopted for a rhetorical purpose later on. This suggests that along with adaptation, exaptation should also be considered as a crucial force in genre evolution. Moreover, the inclusion of exaptation in our model of genre evolution also means that rhetorical genre scholars will need to rediscover the language of aesthetics and form even as genre continues to be studied as social action. [ABSTRACT FROM AUTHOR] |
| Copyright of Quarterly Journal of Speech is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 153337352 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Form from form: The case for exaptation in rhetorical genre evolution. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Roderick%2C+Noah%22">Roderick, Noah</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> noah.roderick@oru.se</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Quarterly+Journal+of+Speech%22">Quarterly Journal of Speech</searchLink>. Nov 2021, Vol. 107 Issue 4, p398-417. 20p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Genre+studies%22">Genre studies</searchLink><br />*<searchLink fieldCode="DE" term="%22Rhetoric+research%22">Rhetoric research</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Evolutionary+theories%22">Evolutionary theories</searchLink><br /><searchLink fieldCode="DE" term="%22Social+action%22">Social action</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Since its beginnings in the 1970s, modern rhetorical genre studies has used classical Darwinian adaptation as a key analogy, if not a model, in the study of genre evolution. While the adaptation analogy has obvious strengths, it also produces blind spots. As the studies of rapidly evolving social media genres presented in this article suggest, not all of a genre's formal features are the result of a purposeful adaptation to an existing rhetorical exigence. Some features repeat and intensify because they are part of the genre's aesthetic landscape, becoming available to be coopted for a rhetorical purpose later on. This suggests that along with adaptation, exaptation should also be considered as a crucial force in genre evolution. Moreover, the inclusion of exaptation in our model of genre evolution also means that rhetorical genre scholars will need to rediscover the language of aesthetics and form even as genre continues to be studied as social action. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Quarterly Journal of Speech is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/00335630.2021.1983193 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 398 Subjects: – SubjectFull: Genre studies Type: general – SubjectFull: Rhetoric research Type: general – SubjectFull: Social media Type: general – SubjectFull: Evolutionary theories Type: general – SubjectFull: Social action Type: general Titles: – TitleFull: Form from form: The case for exaptation in rhetorical genre evolution. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Roderick, Noah IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 11 Text: Nov 2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 00335630 Numbering: – Type: volume Value: 107 – Type: issue Value: 4 Titles: – TitleFull: Quarterly Journal of Speech Type: main |
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