EFFECTS OF NATIONAL INSTITUTIONS ON CROSS-NATIONAL DIFFERENCES IN CORPORATE BRAND ABILITY ASSOCIATIONS - CHANGES DURING THE PANDEMIC.
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| Title: | EFFECTS OF NATIONAL INSTITUTIONS ON CROSS-NATIONAL DIFFERENCES IN CORPORATE BRAND ABILITY ASSOCIATIONS - CHANGES DURING THE PANDEMIC. |
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| Authors: | Jacobs, Nele1 n.jacobs@uni-trier.de, Swoboda, Bernhard1 |
| Source: | AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p913-916. 4p. |
| Subject Terms: | *COVID-19 pandemic, Brand name products, Consumer behavior, Consumer preferences |
| Company/Entity: | Pfizer Inc. |
| Database: | Education Research Complete |
| ISSN: | 10540806 |
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