THE DARK SIDE OF GOOD DEEDS: HOW COMPANIES' PRO-ENVIRONMENTAL INITIATIVES SHAPE CUSTOMERS' BEHAVIOR.
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| Title: | THE DARK SIDE OF GOOD DEEDS: HOW COMPANIES' PRO-ENVIRONMENTAL INITIATIVES SHAPE CUSTOMERS' BEHAVIOR. |
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| Authors: | Yu-Shan Huang1 yu-shan.huang@ucf.edu, Xin He1 |
| Source: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p352-355. 4p. |
| Subject Terms: | Consumer behavior, Environmental psychology |
| Database: | Education Research Complete |
| ISSN: | 10540806 |
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