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THE DARK SIDE OF GOOD DEEDS: HOW COMPANIES' PRO-ENVIRONMENTAL INITIATIVES SHAPE CUSTOMERS' BEHAVIOR.

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Title: THE DARK SIDE OF GOOD DEEDS: HOW COMPANIES' PRO-ENVIRONMENTAL INITIATIVES SHAPE CUSTOMERS' BEHAVIOR.
Authors: Yu-Shan Huang1 yu-shan.huang@ucf.edu, Xin He1
Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p352-355. 4p.
Subject Terms: Consumer behavior, Environmental psychology
Database: Education Research Complete
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PubType: Conference
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 352
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      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Environmental psychology
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      – TitleFull: THE DARK SIDE OF GOOD DEEDS: HOW COMPANIES' PRO-ENVIRONMENTAL INITIATIVES SHAPE CUSTOMERS' BEHAVIOR.
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            NameFull: Xin He
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              Text: 2024
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              Y: 2024
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