Education and Counteradvertising as a Strategy for the Promotion of Critical Thinking in Students: Deactivating Advertising With Creativity.
Saved in:
| Title: | Education and Counteradvertising as a Strategy for the Promotion of Critical Thinking in Students: Deactivating Advertising With Creativity. |
|---|---|
| Authors: | Ramos-Vallecillo, Nora noramos@unizar.es, Murillo-Ligorred, Víctor vml@unizar.es |
| Source: | Art Education. Jul2024, Vol. 77 Issue 4, p46-53. 8p. |
| Subject Terms: | *Advertising in educational media, *Critical thinking, *School children, Corrective advertising, Critical thinking studies |
| Abstract: | The author explores the use of counter advertising and education in fostering critical thinking in primary school students. Topics discussed include the fundamental aim of advertising, the concept of counteradvertising, visual codes used in counter advertising, examples of the use of art disciplines in exploring counter advertising, and the use of counter advertising by students to convey messages on social and environmental issues. |
| Database: | Education Research Complete |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | The author explores the use of counter advertising and education in fostering critical thinking in primary school students. Topics discussed include the fundamental aim of advertising, the concept of counteradvertising, visual codes used in counter advertising, examples of the use of art disciplines in exploring counter advertising, and the use of counter advertising by students to convey messages on social and environmental issues. |
|---|---|
| ISSN: | 00043125 |
| DOI: | 10.1080/00043125.2024.2330110 |
