Consumer Disposition Toward Fairness in Agri-Food Chains (FAIRFOOD): Scale Development and Validation: Consumer Disposition Toward Fairness in Agri‑Food Chains (FAIRFOOD): Scale Development: M. Del Prete et al.
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| Title: | Consumer Disposition Toward Fairness in Agri-Food Chains (FAIRFOOD): Scale Development and Validation: Consumer Disposition Toward Fairness in Agri‑Food Chains (FAIRFOOD): Scale Development: M. Del Prete et al. |
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| Authors: | Del Prete, Margherita1 (AUTHOR), Golossenko, Artyom2 (AUTHOR) golossenkoa@cardiff.ac.uk, Gorton, Matthew3,4 (AUTHOR), Tocco, Barbara5 (AUTHOR), Samoggia, Antonella1 (AUTHOR) |
| Source: | Journal of Business Ethics. Mar2025, Vol. 197 Issue 2, p391-421. 31p. |
| Subject Terms: | Fairness, Food supply, Consumer attitudes, Supply chains, Profit, Human rights, Industrial safety, Environmental remediation |
| Abstract: | Fairness in agri-food supply chains receives increasing consumer, industry, and political attention but is currently under-conceptualized and lacks appropriate frameworks for measurement. Therefore, building on a theoretically grounded conceptualization of consumer dispositions toward fairness in agri-food supply chains, we developed and validated a 14-item fairness measurement scale (FAIRFOOD). The scale comprises of four dimensions (economic, environmental, social, and informational) which are manifestations of the same construct (higher-order structure). We empirically validate the scale and its reliability using four studies and eight independent samples from Italy (n = 1386) and the UK (n = 1379). The findings reveal that FAIRFOOD is related, yet distinct from theoretically relevant constructs such as ethical consumption and pro-environment behavior. The FAIRFOOD scale is a strong predictor of outcomes such as willingness to purchase Fairtrade certified products, as well as boycott and negative Word of Mouth intentions if a brand treats other supply chain actors unfairly. Regarding business strategy, rather than focusing on one dimension of fairness independently, managers should adopt a holistic approach, devising initiatives that address all four dimensions in tandem. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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| Abstract: | Fairness in agri-food supply chains receives increasing consumer, industry, and political attention but is currently under-conceptualized and lacks appropriate frameworks for measurement. Therefore, building on a theoretically grounded conceptualization of consumer dispositions toward fairness in agri-food supply chains, we developed and validated a 14-item fairness measurement scale (FAIRFOOD). The scale comprises of four dimensions (economic, environmental, social, and informational) which are manifestations of the same construct (higher-order structure). We empirically validate the scale and its reliability using four studies and eight independent samples from Italy (n = 1386) and the UK (n = 1379). The findings reveal that FAIRFOOD is related, yet distinct from theoretically relevant constructs such as ethical consumption and pro-environment behavior. The FAIRFOOD scale is a strong predictor of outcomes such as willingness to purchase Fairtrade certified products, as well as boycott and negative Word of Mouth intentions if a brand treats other supply chain actors unfairly. Regarding business strategy, rather than focusing on one dimension of fairness independently, managers should adopt a holistic approach, devising initiatives that address all four dimensions in tandem. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01674544 |
| DOI: | 10.1007/s10551-024-05756-2 |
