The Contribution of Interpretation (and Interpretation Research) to Achieving an Organization's Mission and Management Objectives.

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Title: The Contribution of Interpretation (and Interpretation Research) to Achieving an Organization's Mission and Management Objectives.
Authors: Powell, Robert B.1,2 (AUTHOR) rbp@clemson.edu, Stern, Marc J.3 (AUTHOR)
Source: Journal of Interpretation Research. Nov2025, Vol. 30 Issue 2, p179-182. 4p.
Subject Terms: *Museum studies, Organizational goals, Interpretation (Philosophy), Scarcity, User experience, Research questions, Collective representation, Management by objectives
Abstract: The article discusses the challenges faced by organizations providing interpretive services, such as parks and museums, due to budget cuts and economic uncertainty. It emphasizes the importance of interpretation in enhancing visitor experiences and achieving organizational missions, arguing that interpreters should advocate for their role in addressing broader management challenges. The authors suggest that interpreters can effectively communicate management issues and promote positive visitor behaviors, thereby demonstrating their value to organizations. They call for further research to highlight the contributions of interpretation to organizational goals, particularly in times of resource scarcity. [Extracted from the article]
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Abstract:The article discusses the challenges faced by organizations providing interpretive services, such as parks and museums, due to budget cuts and economic uncertainty. It emphasizes the importance of interpretation in enhancing visitor experiences and achieving organizational missions, arguing that interpreters should advocate for their role in addressing broader management challenges. The authors suggest that interpreters can effectively communicate management issues and promote positive visitor behaviors, thereby demonstrating their value to organizations. They call for further research to highlight the contributions of interpretation to organizational goals, particularly in times of resource scarcity. [Extracted from the article]
ISSN:10925872
DOI:10.1177/10925872251397217