Choosing Among What? Using Public School Mission Statements to Test Market Differentiation in Arizona Public Schools.
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| Title: | Choosing Among What? Using Public School Mission Statements to Test Market Differentiation in Arizona Public Schools. |
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| Authors: | Creed, Benjamin1 (AUTHOR), Scott, Michael2 (AUTHOR), Jabbar, Huriya3 (AUTHOR), Saqib, Wajiha4 (AUTHOR) wajihasaqib@utexas.edu, Rodriguez, Janet Solis5 (AUTHOR) |
| Source: | Journal of School Choice. 2026, Vol. 20 Issue 1, p133-155. 23p. |
| Subject Terms: | *Charter schools, *Mission statements, *Public schools, *Civics education, *Educators, Market positioning |
| Geographic Terms: | Arizona |
| Abstract: | Schools can adopt various strategies to stand apart from other potential options. We use 1,932 mission statements from all publicly funded and governed K-12 schools in Arizona to examine if and how schools differentiate themselves, comparing charter and traditional public schools and examining statewide and local patterns. We find that charter school missions often focused on academics, college preparation, and character development, while traditional public schools focused more on civic preparation, learning environment, and socio-emotional development. These patterns were consistent across contexts and suggest that while charter schools differentiated themselves from some of their traditional public school competitors, they did so in homogeneous ways. [ABSTRACT FROM AUTHOR] |
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| Database: | Education Research Complete |
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| Abstract: | Schools can adopt various strategies to stand apart from other potential options. We use 1,932 mission statements from all publicly funded and governed K-12 schools in Arizona to examine if and how schools differentiate themselves, comparing charter and traditional public schools and examining statewide and local patterns. We find that charter school missions often focused on academics, college preparation, and character development, while traditional public schools focused more on civic preparation, learning environment, and socio-emotional development. These patterns were consistent across contexts and suggest that while charter schools differentiated themselves from some of their traditional public school competitors, they did so in homogeneous ways. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 15582159 |
| DOI: | 10.1080/15582159.2025.2468038 |
