LIVE LIKE YOU'RE ALIVE: GRANFLUENCERS AND THE POWER OF LATELIFE INFLUENCE IN TOURISM MARKETING.

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Bibliographic Details
Title:	LIVE LIKE YOU'RE ALIVE: GRANFLUENCERS AND THE POWER OF LATELIFE INFLUENCE IN TOURISM MARKETING.
Authors:	Saeed, Muhammad Rashid¹ m.saeed@uq.edu.au, Cohen, Justin², Yousaf, Neelam³, Sands, Sean³
Source:	AMA Winter Academic Conference Proceedings. 2026, Vol. 37, p811-814. 4p.
Abstract:	The article examines how "granfluencers"—older social media influencers who defy age stereotypes—can positively shape consumer attitudes and purchase intentions in tourism marketing by inspiring hope and demonstrating active, fulfilling late-life experiences. Topics include the impact of stereotype-defying portrayals, the role of hope in consumer responses, and strategies for targeting older adults in tourism campaigns.
Database:	Education Research Complete

Description
Abstract:	The article examines how "granfluencers"—older social media influencers who defy age stereotypes—can positively shape consumer attitudes and purchase intentions in tourism marketing by inspiring hope and demonstrating active, fulfilling late-life experiences. Topics include the impact of stereotype-defying portrayals, the role of hope in consumer responses, and strategies for targeting older adults in tourism campaigns.
ISSN:	10540806