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Sosyal Medya Liderliğine İlişkin Öğretmen ve Yönetici Görüşleri.

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Title: Sosyal Medya Liderliğine İlişkin Öğretmen ve Yönetici Görüşleri.
Alternate Title: Teacher and Administrator Views on Social Media Leadership.
Authors: ABBAK, Ahmet Can1 canabbak@gmail.com, VURAL, Gürsen1 gursenvural61@gmail.com, ÖZDEMİR, Mehmet Akif1 mehmet_a.ozdemir@hotmail.com
Source: Ondokuz Mayis University Journal of Education. ara2025, Vol. 44 Issue 2, p470-532. 63p.
Subject Terms: *Social media in education, *School administrators, *Teachers, *Educational innovations, *Educational leadership, Transformational leadership, Virtual communications, Leadership ethics
Abstract (English): This study aims to investigate the views of school administrators and teachers on social media leadership behaviors and explore the perceived impact of this leadership style on educational processes. Although leadership types, such as instructional, transformational, and ethical leadership, have been extensively studied in the literature, original and in-depth research on social media leadership remains scarce. Social media leadership appears to play key roles in responding to the demands of the digital age, such as strengthening institutional communication, enhancing interaction with educational stakeholders, and disseminating the school’s vision. This research employed a qualitative approach, using convenience sampling with 14 teachers and nine school administrators, and data were collected through semi-structured interviews. The interview form was developed with expert feedback to ensure content validity. Data were analyzed using content analysis, and a high level of reliability (89%) was achieved through inter-researcher consensus in the coding process. According to participants, social media leadership contributed positively to educational environments by fostering guidance, innovation, ethical sensitivity, and awareness. Findings suggest that social media leadership may enhance teacher motivation, strengthen school recognition, and increase the visibility of student achievement, thereby adding a digital dimension to transformational leadership. Based on the results, it is recommended that administrators undergo training in digital leadership, ethical principles, and crisis communication, and that school communities be consciously involved in social media processes. By linking social media leadership to theoretical discussions and supporting it with field data, this study offers the potential to provide a fresh perspective on a topic that remains underexplored in the literature. [ABSTRACT FROM AUTHOR]
Abstract (Turkish): Bu araştırmanın amacı, okul yöneticilerinin ve öğretmenlerin sosyal medya liderliği davranışlarına ilişkin görüşlerini incelemek ve bu liderlik biçiminin eğitim süreçlerine etkilerini katılımcı görüşleri doğrultusunda düşünmektir. Literatürde öğretimsel, dönüşümcü ve etik liderlik gibi liderlik türleri geniş şekilde incelenmiş olsa da sosyal medya liderliğine ilişkin özgün ve derinlemesine çalışmalar sınırlıdır. Sosyal medya liderliğinin, dijital çağın gereklerine yanıt verebilecek şekilde kurumsal iletişimi güçlendirme, eğitim paydaşlarıyla etkileşimi artırma ve okulun vizyonunu yayma gibi önemli işlevler üstlendiği görülmektedir. Araştırma nitel araştırma yöntemiyle yürütülmüş, kolay ulaşılabilir durum örneklemesiyle belirlenen 14 öğretmen ve 9 okul yöneticisiyle yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Görüşme formu, uzman görüşleriyle geliştirilmiş ve kapsam geçerliliği sağlanmıştır. Elde edilen veriler içerik analizi ile çözümlenmiş, kodlama sürecinde çoklu araştırmacı görüş birliğiyle yüksek güvenirlik (%89) sağlanmıştır. Katılımcıların görüşlerine göre, sosyal medya liderliğinin yönlendirme, yenilikçilik, etik duyarlılık ve farkındalık oluşturma işlevleri aracılığıyla eğitim ortamlarında olumlu yansımalar sağladığı ifade edilmiştir. Bulgular, sosyal medya liderliğinin öğretmen motivasyonu, okulun tanınırlığı ve öğrenci başarısının görünürlüğü üzerinde olumlu etkiler yaratarak dönüşümcü liderliğe dijital bir boyut kazandırabileceğine işaret etmektedir. Araştırma sonucunda, sosyal medya liderliğinin gelişimi için yöneticilere dijital liderlik, etik ilkeler ve kriz iletişimi konularında eğitim verilmesi; okul topluluklarının sosyal medya süreçlerine bilinçli biçimde dâhil edilmesi önerilmektedir. Bu çalışma, sosyal medya liderliğini saha verileriyle destekleyerek, alan yazında sınırlı olan bu konuda yeni bir bakış açısı sunma potansiyeli taşımaktadır. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
Description
Abstract:This study aims to investigate the views of school administrators and teachers on social media leadership behaviors and explore the perceived impact of this leadership style on educational processes. Although leadership types, such as instructional, transformational, and ethical leadership, have been extensively studied in the literature, original and in-depth research on social media leadership remains scarce. Social media leadership appears to play key roles in responding to the demands of the digital age, such as strengthening institutional communication, enhancing interaction with educational stakeholders, and disseminating the school’s vision. This research employed a qualitative approach, using convenience sampling with 14 teachers and nine school administrators, and data were collected through semi-structured interviews. The interview form was developed with expert feedback to ensure content validity. Data were analyzed using content analysis, and a high level of reliability (89%) was achieved through inter-researcher consensus in the coding process. According to participants, social media leadership contributed positively to educational environments by fostering guidance, innovation, ethical sensitivity, and awareness. Findings suggest that social media leadership may enhance teacher motivation, strengthen school recognition, and increase the visibility of student achievement, thereby adding a digital dimension to transformational leadership. Based on the results, it is recommended that administrators undergo training in digital leadership, ethical principles, and crisis communication, and that school communities be consciously involved in social media processes. By linking social media leadership to theoretical discussions and supporting it with field data, this study offers the potential to provide a fresh perspective on a topic that remains underexplored in the literature. [ABSTRACT FROM AUTHOR]
ISSN:1300302X
DOI:10.7822/omuefd.1675648