Bibliographic Details
| Title: |
DOIS PESOS E DUAS MEDIDAS: A ESTRATÉGIA DA ÁUREA FOODS EM RELAÇÃO AO AÇÚ CAR EM ALIMENTOS INFANTIS. |
| Authors: |
Filho, Rubens Ifraim1 nortebook@hotmail.com, Dourado, Silvana Martins R.2 silvanamrd@gmail.com |
| Source: |
GVcasos: Revista Brasileira de Casos de Ensino em Administração. jul-dez2025, Vol. 15 Issue 2, p1-6. 6p. |
| Subject Terms: |
Double standard, Sugar content of food, Food industry, Consumer attitudes, Health equity, Business ethics, Leadership, Public health |
| Abstract (English): |
Áurea Foods, a great lodge in the land of food across the Southern Turtle Island, now stands at a fork in the trail, a difficult path of right and wrong. Word has come that their nourishment for the little ones, 'Vitta' and 'Crescer,' walk two different paths. In lands of plenty, they give good strength. But in lands where the people are still growing strong, they carry too much sweetness, not enough of the good earth. This has caused the people's hearts to be troubled, and the voices of those who watch over us to rise in concern. A shadow falls upon the name of Áurea Foods. The headwoman, Alexia Santos, must now guide the council of elders. They must find a way to walk in balance - to care for the lodge's needs, but first, to care for the health and spirit of the children. They must look to how the coins flow, listen to the winds of the trading grounds, and keep the honor of Áurea Foods bright. Áurea Foods must find a way to heal this talk of two different paths for their children's food. These whispers, now grown loud, touch the good name of the lodge. The people's spirits are stirred, the watchers raise their voices, and soon the councils of the land may speak with binding words, and the judgment fires may be lit. If a good path is not found soon, and walked with a true heart, the people may turn away, their trust will wither like unwatered corn, and the lodge will feel a great emptiness in its stores". [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): |
A Áurea Foods, uma gigante do setor alimentício na América Latina, é confrontada com um dilema ético complexo. Seus produtos infantis, "Vitta" e "Crescer", são acusados de apresentar "duplo padrão", com formulações mais saudáveis em países desenvolvidos e maior teor de açúcar em mercados emergentes. Essa prática gera indignação entre consumidores e ativistas, e impacta negativamente a reputação da empresa. A CEO, Alexia Santos, precisa liderar a diretoria na busca por uma solução que equilibre os interesses da empresa com a saúde e o bem-estar das crianças, considerando o impacto financeiro, a pressão do mercado e a necessidade de preservar a imagem da Áurea Foods. A Áurea Foods precisa encontrar uma solução para a acusação de "duplo padrão" em seus produtos infantis. Essa acusação impacta diretamente a reputação da empresa, o que gera indignação entre consumidores e ativistas, além de acarretar ações judiciais e pressão de órgãos reguladores. A falta de uma solução rápida e eficaz pode levar a queda nas vendas, perda de confiança dos consumidores e, consequentemente, prejuízos financeiros significativos para a empresa. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
