Advocacy and OCLC.
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| Title: | Advocacy and OCLC. |
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| Authors: | De Rosa, Cathy1 (AUTHOR) derosa@oclc.org |
| Source: | Journal of Library Administration. Oct2009, Vol. 49 Issue 7, p719-726. 8p. |
| Subject Terms: | *Library administration, *Information resources, Marketing research, Business partnerships, Nonprofit organizations |
| Company/Entity: | OCLC Online Computer Library Center Inc. |
| Reviews & Products: | Worldcat |
| Abstract: | Promoting the evolution of library use, of libraries themselves, and of librarianship is one of OCLC's chartered objectives. The author discusses nonprofit business models and new approaches for advancing their missions through advocacy. OCLC's recent advocacy programs are described. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Library Administration is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Abstract: | Promoting the evolution of library use, of libraries themselves, and of librarianship is one of OCLC's chartered objectives. The author discusses nonprofit business models and new approaches for advancing their missions through advocacy. OCLC's recent advocacy programs are described. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01930826 |
| DOI: | 10.1080/01930820903260572 |
