Bibliographic Details
| Title: |
Educating Your Child While You Drive: Assessing the Efficacy of Early Childhood Audovisual Materials. |
| Authors: |
Akiba, Daisuke1 |
| Source: |
Childhood Education. Winter2009/2010, Vol. 86 Issue 2, p113-115. 3p. |
| Subject Terms: |
*Audiovisual aids in early childhood education, *Audiovisual materials, *Audiovisual aids in education, *Nonbook materials, *Computer software, Toys |
| Company/Entity: |
Baby Einstein Co. LLC |
| Reviews & Products: |
How to Multiply Your Baby's Intelligence (Book) |
| Abstract: |
The article analyzes the effectiveness, or lack thereof, of commercially available early childhood audiovisual materials and programs, such as computer software, books, toys, and others. Educators are advised to examine the product claims carefully, before creating programs based on these claims by marketers. Products such as the book "How to Multiply Your Baby's Intelligence" and the audiovisual materials line of Baby Einstein, are examined. Consumers are advised to consider the ethical concerns and the research basis of the products. |
| Database: |
Education Research Complete |
