Bibliographic Details
| Title: |
Social Media Brings in the Money. |
| Authors: |
Price, Lee leeaprice@comcast.net |
| Source: |
Public Libraries. Mar/Apr2011, Vol. 50 Issue 2, p24-27. 4p. 2 Color Photographs. |
| Subject Terms: |
*Fundraising, *Social media, *Associations, institutions, etc., *Charities, *Computer network resources, Online social networks, Websites, Technological innovations |
| People: |
Murphy, Joe, Dilenschneider, Colleen |
| Abstract: |
The article discusses the use of social media sites for fundraising campaigns. Colleen Dilenschneider, one of the social media experts, states that an organization with own website has a significant channel for fundraising since it serves as a bridge to engage audiences and encourage potential donors. Dilenschneider adds that websites, which include Facebook, Twitter, and Flickr, can alter website visitors into a donor through other ways like microblogging, pictures, and videos. Another social media expert, Joe Murphy, cites the rise of the new location-based technology, such as Foursquare, which can also be effective for fundraising requests. Murphy and Dilenschneider are both positive about this kind of public fundraising. |
| Database: |
Education Research Complete |
