Bibliographic Details
| Title: |
AN ACADEMIC ADVISING PROFILE FOR MARKETING EDUCATORS. |
| Authors: |
Shields, Peggy O., Gillard, Sharlett K. |
| Source: |
Marketing Education Review. Summer2002, Vol. 12 Issue 2, p37-46. 10p. 9 Charts. |
| Subject Terms: |
*Counseling in higher education, *Marketing education, *College teachers |
| Abstract: |
Presents a study that examined the academic advising situation faced by marketing educators. Summary of advising tasks confronting marketing educators; Tools and resources available to marketing educators for academic advising; Analysis of the attitudes of the educators towards advising; Implications and suggestions for marketing faculty business education. |
| Database: |
Education Research Complete |
