AN ACADEMIC ADVISING PROFILE FOR MARKETING EDUCATORS.
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| Title: | AN ACADEMIC ADVISING PROFILE FOR MARKETING EDUCATORS. |
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| Authors: | Shields, Peggy O., Gillard, Sharlett K. |
| Source: | Marketing Education Review. Summer2002, Vol. 12 Issue 2, p37-46. 10p. 9 Charts. |
| Subject Terms: | *Counseling in higher education, *Marketing education, *College teachers |
| Abstract: | Presents a study that examined the academic advising situation faced by marketing educators. Summary of advising tasks confronting marketing educators; Tools and resources available to marketing educators for academic advising; Analysis of the attitudes of the educators towards advising; Implications and suggestions for marketing faculty business education. |
| Database: | Education Research Complete |
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