Digital Discernment: An E-Commerce Web Site Evaluation Tool.
Saved in:
| Title: | Digital Discernment: An E-Commerce Web Site Evaluation Tool. |
|---|---|
| Authors: | Sigman, Betsy Page1 bps@georgetown.edu, Boston, Brian J.2 bostonb@georgetown.edu |
| Source: | Decision Sciences Journal of Innovative Education. Jan2013, Vol. 11 Issue 1, p29-46. 18p. 7 Charts. |
| Subject Terms: | *Internet in education, Electronic commerce, Filtering software, Websites, Web development |
| Abstract: | ABSTRACT Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare students for this work. The tool provides them with a listing of criteria with which to assess e-commerce sites, lets them evaluate pre-selected sites qualitatively and quantitatively, and allows them to compare their evaluations with their peers. In this article, we discuss and examine the effectiveness of this tool and consider the ways in which it can help students in their future business careers. [ABSTRACT FROM AUTHOR] |
| Copyright of Decision Sciences Journal of Innovative Education is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | ABSTRACT Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare students for this work. The tool provides them with a listing of criteria with which to assess e-commerce sites, lets them evaluate pre-selected sites qualitatively and quantitatively, and allows them to compare their evaluations with their peers. In this article, we discuss and examine the effectiveness of this tool and consider the ways in which it can help students in their future business careers. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 15404595 |
| DOI: | 10.1111/j.1540-4609.2012.00367.x |
