Chronic Consumer Liminality: Being Flexible in Precarious Times.
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| Title: | Chronic Consumer Liminality: Being Flexible in Precarious Times. |
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| Authors: | Mimoun, Laetitia (AUTHOR) lmimoun@escp.eu, Bardhi, Fleura (AUTHOR) |
| Source: | Journal of Consumer Research. Oct2022, Vol. 49 Issue 3, p496-519. 24p. 1 Diagram, 4 Charts. |
| Subject Terms: | *Liminality, *Consumer behavior, *Consumption (Economics), *Adaptability (Personality), *Psychological resilience, *Precarity, *Life change events |
| Abstract: | This study introduces the notion of chronic consumer liminality (CCL) defined as a recurrently activated state of transition experienced when engaging in frequent, multiple, and nonlinear consumer life transitions. CCL is characterized by (1) reoccurring transitions, (2) ongoing self-transformation, and (3) the embracing of precarity. We find evidence of CCL in a multimethod qualitative study of the flexible consumer lifestyle. CCL emerges as a response to the liquidification of society and the rise of a marketplace ideology of flexibility. CCL is manifested and managed through three CCL navigation processes: destabilizing consumption routines, liquidifying consumption, and asserting control over time and money. Thus, consumers experiencing CCL tend to prefer variety seeking and serendipity over routine even for mundane choices, access-based consumption across domains, and a productivity orientation toward free time. Three skills also facilitate CCL: resilient optimism, adaptability, and self-preservation. This study contributes to research on liminality, consumption in liminality, liquid consumption, and precarity. We conclude with the managerial implications of our framework. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 159349911 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Chronic Consumer Liminality: Being Flexible in Precarious Times. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Mimoun%2C+Laetitia%22">Mimoun, Laetitia</searchLink> (AUTHOR)<i> lmimoun@escp.eu</i><br /><searchLink fieldCode="AR" term="%22Bardhi%2C+Fleura%22">Bardhi, Fleura</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Oct2022, Vol. 49 Issue 3, p496-519. 24p. 1 Diagram, 4 Charts. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Liminality%22">Liminality</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink><br />*<searchLink fieldCode="DE" term="%22Adaptability+%28Personality%29%22">Adaptability (Personality)</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychological+resilience%22">Psychological resilience</searchLink><br />*<searchLink fieldCode="DE" term="%22Precarity%22">Precarity</searchLink><br />*<searchLink fieldCode="DE" term="%22Life+change+events%22">Life change events</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This study introduces the notion of chronic consumer liminality (CCL) defined as a recurrently activated state of transition experienced when engaging in frequent, multiple, and nonlinear consumer life transitions. CCL is characterized by (1) reoccurring transitions, (2) ongoing self-transformation, and (3) the embracing of precarity. We find evidence of CCL in a multimethod qualitative study of the flexible consumer lifestyle. CCL emerges as a response to the liquidification of society and the rise of a marketplace ideology of flexibility. CCL is manifested and managed through three CCL navigation processes: destabilizing consumption routines, liquidifying consumption, and asserting control over time and money. Thus, consumers experiencing CCL tend to prefer variety seeking and serendipity over routine even for mundane choices, access-based consumption across domains, and a productivity orientation toward free time. Three skills also facilitate CCL: resilient optimism, adaptability, and self-preservation. This study contributes to research on liminality, consumption in liminality, liquid consumption, and precarity. We conclude with the managerial implications of our framework. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=159349911 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1093/jcr/ucab073 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 24 StartPage: 496 Subjects: – SubjectFull: Liminality Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Consumption (Economics) Type: general – SubjectFull: Adaptability (Personality) Type: general – SubjectFull: Psychological resilience Type: general – SubjectFull: Precarity Type: general – SubjectFull: Life change events Type: general Titles: – TitleFull: Chronic Consumer Liminality: Being Flexible in Precarious Times. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Mimoun, Laetitia – PersonEntity: Name: NameFull: Bardhi, Fleura IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 10 Text: Oct2022 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 49 – Type: issue Value: 3 Titles: – TitleFull: Journal of Consumer Research Type: main |
| ResultId | 1 |
