Practical Relevance in Consumer Research.
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| Title: | Practical Relevance in Consumer Research. |
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| Authors: | Hoyer, Wayne D (AUTHOR), Wan, Echo Wen (AUTHOR), Wilcox, Keith (AUTHOR) kwilcox@mays.tamu.edu |
| Source: | Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p428-438. 11p. |
| Subject Terms: | *Consumer research, *Research methodology, *Marketing, *Consumer behavior research, Research evaluation |
| Abstract: | The article looks at the issue of whether and how work in the scholarly field of consumer research is relevant for various audiences. It notes concerns have been voiced about the content of the periodical failing to offer such relevance. It offers a framework for assessing different kinds of relevance that a consumer research study may have which includes considerations such as the targeted audience of the research question, the importance of the research topic, and whether the research results are actionable. |
| Database: | Energy & Power Source |
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| Abstract: | The article looks at the issue of whether and how work in the scholarly field of consumer research is relevant for various audiences. It notes concerns have been voiced about the content of the periodical failing to offer such relevance. It offers a framework for assessing different kinds of relevance that a consumer research study may have which includes considerations such as the targeted audience of the research question, the importance of the research topic, and whether the research results are actionable. |
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| ISSN: | 00935301 |
| DOI: | 10.1093/jcr/ucae023 |
