View in EDS HTML Full Text PDF Full Text

Practical Relevance in Consumer Research.

Saved in:
Bibliographic Details
Title: Practical Relevance in Consumer Research.
Authors: Hoyer, Wayne D (AUTHOR), Wan, Echo Wen (AUTHOR), Wilcox, Keith (AUTHOR) kwilcox@mays.tamu.edu
Source: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p428-438. 11p.
Subject Terms: *Consumer research, *Research methodology, *Marketing, *Consumer behavior research, Research evaluation
Abstract: The article looks at the issue of whether and how work in the scholarly field of consumer research is relevant for various audiences. It notes concerns have been voiced about the content of the periodical failing to offer such relevance. It offers a framework for assessing different kinds of relevance that a consumer research study may have which includes considerations such as the targeted audience of the research question, the importance of the research topic, and whether the research results are actionable.
Database: Energy & Power Source
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: enr
DbLabel: Energy & Power Source
An: 178718808
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Practical Relevance in Consumer Research.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hoyer%2C+Wayne+D%22">Hoyer, Wayne D</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wan%2C+Echo+Wen%22">Wan, Echo Wen</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wilcox%2C+Keith%22">Wilcox, Keith</searchLink> (AUTHOR)<i> kwilcox@mays.tamu.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Aug2024, Vol. 51 Issue 2, p428-438. 11p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Consumer+research%22">Consumer research</searchLink><br />*<searchLink fieldCode="DE" term="%22Research+methodology%22">Research methodology</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior+research%22">Consumer behavior research</searchLink><br /><searchLink fieldCode="DE" term="%22Research+evaluation%22">Research evaluation</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article looks at the issue of whether and how work in the scholarly field of consumer research is relevant for various audiences. It notes concerns have been voiced about the content of the periodical failing to offer such relevance. It offers a framework for assessing different kinds of relevance that a consumer research study may have which includes considerations such as the targeted audience of the research question, the importance of the research topic, and whether the research results are actionable.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=178718808
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucae023
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
        StartPage: 428
    Subjects:
      – SubjectFull: Consumer research
        Type: general
      – SubjectFull: Research methodology
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Consumer behavior research
        Type: general
      – SubjectFull: Research evaluation
        Type: general
    Titles:
      – TitleFull: Practical Relevance in Consumer Research.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hoyer, Wayne D
      – PersonEntity:
          Name:
            NameFull: Wan, Echo Wen
      – PersonEntity:
          Name:
            NameFull: Wilcox, Keith
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 00935301
          Numbering:
            – Type: volume
              Value: 51
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Consumer Research
              Type: main
ResultId 1