Beyond the Mega-Gift.
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| Authors: | DOBOSZ, MARK (AUTHOR) |
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| Source: | Stanford Social Innovation Review. Spring2026, Vol. 24 Issue 2, p46-53. 8p. 3 Color Photographs. |
| Subject Terms: | *Charitable giving, *Social innovation, *Fiscal policy, *Fundraising, *Nonprofit sector, Benevolence |
| Geographic Terms: | United States |
| Abstract: | The article focuses on the decline of small-dollar donations in the U.S. nonprofit sector and its threat to social innovation, despite record-high total charitable giving driven by a shrinking base of major donors. It identifies key causes for this decline, including tax policy changes, eroding trust in nonprofits, economic pressures on households, weakening social networks, and the rise of alternative giving mechanisms favored by younger donors. The article outlines seven effective strategies organizations are using to rebuild grassroots support, such as promoting monthly giving, midlevel donor engagement, peer-to-peer fundraising, and radical transparency about impact. It also calls for systemic changes in tax policy, philanthropic education, and evaluation methods to restore broad-based participation essential for sustaining innovation and democratic philanthropy. [Extracted from the article] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | The article focuses on the decline of small-dollar donations in the U.S. nonprofit sector and its threat to social innovation, despite record-high total charitable giving driven by a shrinking base of major donors. It identifies key causes for this decline, including tax policy changes, eroding trust in nonprofits, economic pressures on households, weakening social networks, and the rise of alternative giving mechanisms favored by younger donors. The article outlines seven effective strategies organizations are using to rebuild grassroots support, such as promoting monthly giving, midlevel donor engagement, peer-to-peer fundraising, and radical transparency about impact. It also calls for systemic changes in tax policy, philanthropic education, and evaluation methods to restore broad-based participation essential for sustaining innovation and democratic philanthropy. [Extracted from the article] |
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| ISSN: | 15427099 |