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A Critical Review of Strategies Intended to Modify Behavior.

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Bibliographic Details
Title:	A Critical Review of Strategies Intended to Modify Behavior.
Authors:	Wolf, W. C., Massachusetts Univ., Amherst.
Peer Reviewed:	N
Page Count:	145
Publication Date:	1971
Sponsoring Agency:	Office of Education (DHEW), Washington, DC.
Contract Number:	OEC-0-71-1234
Descriptors:	Adoption (Ideas), Attitude Change, Behavior Change, Change Agents, Diffusion, Information Dissemination, Information Sources, Innovation, Publicize, Training
Abstract:	Decisions about techniques for modifying human behavior are usually made either wholly within the sphere of specific training techniques or within the sphere of non-training techniques (i.e., Madison Avenue, change agent, or market research strategies), rather than considering both modes as possibilities. In this paper, specific techniques from both modes are presented, along with a frame of reference incorporating many of the conditions necessary for changes in human behavior, so that planners can select optimal strategies to induce change. (RH)
Journal Code:	RIEJAN1973
Entry Date:	1973
Accession Number:	ED066899
Database:	ERIC

Description
Abstract:	Decisions about techniques for modifying human behavior are usually made either wholly within the sphere of specific training techniques or within the sphere of non-training techniques (i.e., Madison Avenue, change agent, or market research strategies), rather than considering both modes as possibilities. In this paper, specific techniques from both modes are presented, along with a frame of reference incorporating many of the conditions necessary for changes in human behavior, so that planners can select optimal strategies to induce change. (RH)