A Critical Review of Strategies Intended to Modify Behavior.
Saved in:
| Title: | A Critical Review of Strategies Intended to Modify Behavior. |
|---|---|
| Authors: | Wolf, W. C., Massachusetts Univ., Amherst. |
| Peer Reviewed: | N |
| Page Count: | 145 |
| Publication Date: | 1971 |
| Sponsoring Agency: | Office of Education (DHEW), Washington, DC. |
| Contract Number: | OEC-0-71-1234 |
| Descriptors: | Adoption (Ideas), Attitude Change, Behavior Change, Change Agents, Diffusion, Information Dissemination, Information Sources, Innovation, Publicize, Training |
| Abstract: | Decisions about techniques for modifying human behavior are usually made either wholly within the sphere of specific training techniques or within the sphere of non-training techniques (i.e., Madison Avenue, change agent, or market research strategies), rather than considering both modes as possibilities. In this paper, specific techniques from both modes are presented, along with a frame of reference incorporating many of the conditions necessary for changes in human behavior, so that planners can select optimal strategies to induce change. (RH) |
| Journal Code: | RIEJAN1973 |
| Entry Date: | 1973 |
| Accession Number: | ED066899 |
| Database: | ERIC |
Be the first to leave a comment!
