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Adapting Word Association for Use as an Evaluation Technique.

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Bibliographic Details
Title:	Adapting Word Association for Use as an Evaluation Technique.
Authors:	Katzenmeyer, Conrad G., DiLuzio, Geneva
Peer Reviewed:	N
Page Count:	15
Publication Date:	1973
Descriptors:	Association Measures, Associative Learning, Comparative Analysis, Evaluation Methods, Projects, Research Reports, Response Style (Tests), Test Results, Word Recognition
Abstract:	This paper outlines one approach for adapting the widely used word association technique for use as an evaluation measure. In this approach, project participants are presented with a number of stimulus words reflecting project objectives and are asked to give free associations to these terms. Responses are scored either by the nature of semantic content or by judgment of subjective quality and the resulting scores for pre and post administrations are statistically compared. The technique has been successfully employed in several evaluation studies, and has promise of providing the evaluator with an instrument that has rapidly alterable stimuli. (Author)
Notes:	Paper presented at Annual Meeting of American Educational Research Association (New Orleans, Louisiana, February 25-March 1, 1973)
Journal Code:	RIEOCT1973
Entry Date:	1973
Accession Number:	ED078083
Database:	ERIC

Description
Abstract:	This paper outlines one approach for adapting the widely used word association technique for use as an evaluation measure. In this approach, project participants are presented with a number of stimulus words reflecting project objectives and are asked to give free associations to these terms. Responses are scored either by the nature of semantic content or by judgment of subjective quality and the resulting scores for pre and post administrations are statistically compared. The technique has been successfully employed in several evaluation studies, and has promise of providing the evaluator with an instrument that has rapidly alterable stimuli. (Author)