Radio/TV Programs: A Broadcasters' View. A Pilot Study.
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| Title: | Radio/TV Programs: A Broadcasters' View. A Pilot Study. |
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| Authors: | Weiser, John C., Kent State Univ., OH. Dept. of Telecommunications. |
| Peer Reviewed: | N |
| Page Count: | 23 |
| Publication Date: | 1975 |
| Document Type: | Speeches/Meeting Papers |
| Descriptors: | Broadcast Industry, Educational Background, Higher Education, Interviews, Job Skills, Job Training, Radio, Surveys, Telecommunications, Television |
| Abstract: | A survey was undertaken to determine the opinion of local broadcasters on the effectiveness of broadcast education to prepare students for jobs in the industry. Based on 55 questionnaires and 21 interviews of station directors and managers, it was determined that the industry preferred college educated employees whose education emphasized public speaking, journalism, advertising, and communications science. The broadcasters specifically recommended the acquisition of knowledge in sales and programing, and the skills of production, copywriting, continuity, and editing. Employers also look for experience, appearance, and personality. (EMH) |
| Entry Date: | 1976 |
| Accession Number: | ED116639 |
| Database: | ERIC |
| Abstract: | A survey was undertaken to determine the opinion of local broadcasters on the effectiveness of broadcast education to prepare students for jobs in the industry. Based on 55 questionnaires and 21 interviews of station directors and managers, it was determined that the industry preferred college educated employees whose education emphasized public speaking, journalism, advertising, and communications science. The broadcasters specifically recommended the acquisition of knowledge in sales and programing, and the skills of production, copywriting, continuity, and editing. Employers also look for experience, appearance, and personality. (EMH) |
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