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Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Advertising Division.

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Bibliographic Details
Title: Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Advertising Division.
Language: English
Authors: Association for Education in Journalism and Mass Communication.
Peer Reviewed: N
Page Count: 338
Publication Date: 2001
Document Type: Collected Works - Proceedings
Descriptors: Advertising, Audience Analysis, Content Analysis, Foreign Countries, Higher Education, Humor, Internet, Journalism Education, News Media, Periodicals, Portfolios (Background Materials), Risk, Television Commercials
Geographic Terms: European Union
Abstract: The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis Wu); "Selling the Estate: An Analysis of Advertising Slogans for News Organizations" (Salma I. Ghanem and Jacqueline S. Nirenberg); "Effectiveness of Humorous versus Non-Humorous Commercials in Happy versus Sad Program Environments" (Manish Gupta, Ginger Park, Christie Vanover, and Lori Bergen); "Re-Inventing 'Tricky Dick': The Selling of Richard M. Nixon in 1968" (Melissa McElroy); "Actions Not Words: What the Handling of Cross-Border Advertising Disputes Tells Us about the Interests Shaping Advertising in the European Union" (Anne Cunningham); "An Exploratory Study: The Information Content of Deceptive Infomercials" (Jan LeBlanc Wicks and Ron Warren); "How Ads Work: Identifying Psychological Mechanisms That Make Emotional and Rational Appeals Successful" (Cynthia M. Frisby); "Balance Theory and Advertising: A History, Review and Critical Perspective" (Don Umphrey); "Seniors' Perceptions of Seniors in Magazine Advertisements: A Q Analysis" (Tom Robinson, Mark Popovich, Robert Gustafson, and Cliff Fraser); "Perceived Risk and Risk Relievers in Online Auctions" (Hanjun Ko); "Optimal Aad-Ab-PI Measures in the Journal of Advertising: 1991 through 2000" (ChongMoo Woo); "Emotional vs. Cognitive Purchase-Decision Involvement: Comparisons of Brand Name and Product-Feature Decisions" (Jooyoung Kim); and "Characteristics of Shoppers: Television; Catalog/Direct Mail/Department Store; Internet Shoppers" (Mira Lee and William D. Wells). (RS)
Entry Date: 2002
Accession Number: ED459489
Database: ERIC
Description
Abstract:The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis Wu); "Selling the Estate: An Analysis of Advertising Slogans for News Organizations" (Salma I. Ghanem and Jacqueline S. Nirenberg); "Effectiveness of Humorous versus Non-Humorous Commercials in Happy versus Sad Program Environments" (Manish Gupta, Ginger Park, Christie Vanover, and Lori Bergen); "Re-Inventing 'Tricky Dick': The Selling of Richard M. Nixon in 1968" (Melissa McElroy); "Actions Not Words: What the Handling of Cross-Border Advertising Disputes Tells Us about the Interests Shaping Advertising in the European Union" (Anne Cunningham); "An Exploratory Study: The Information Content of Deceptive Infomercials" (Jan LeBlanc Wicks and Ron Warren); "How Ads Work: Identifying Psychological Mechanisms That Make Emotional and Rational Appeals Successful" (Cynthia M. Frisby); "Balance Theory and Advertising: A History, Review and Critical Perspective" (Don Umphrey); "Seniors' Perceptions of Seniors in Magazine Advertisements: A Q Analysis" (Tom Robinson, Mark Popovich, Robert Gustafson, and Cliff Fraser); "Perceived Risk and Risk Relievers in Online Auctions" (Hanjun Ko); "Optimal Aad-Ab-PI Measures in the Journal of Advertising: 1991 through 2000" (ChongMoo Woo); "Emotional vs. Cognitive Purchase-Decision Involvement: Comparisons of Brand Name and Product-Feature Decisions" (Jooyoung Kim); and "Characteristics of Shoppers: Television; Catalog/Direct Mail/Department Store; Internet Shoppers" (Mira Lee and William D. Wells). (RS)