The Impact of Instructor Attire on Student Perceptions of Faculty Credibility and Their Own Resultant Behavior

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Bibliographic Details
Title: The Impact of Instructor Attire on Student Perceptions of Faculty Credibility and Their Own Resultant Behavior
Language: English
Authors: Lavin, Angeline M., Davies, Thomas L., Carr, David L.
Source: American Journal of Business Education. 2010 3(6):51-62.
Availability: Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Peer Reviewed: Y
Page Count: 12
Publication Date: 2010
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Administration Education, College Faculty, Credibility, Student Attitudes, Clothing, Teacher Competencies, Correlation, Student Evaluation of Teacher Performance, Teacher Characteristics, Knowledge Level, Teaching Skills, Teacher Attitudes, Teaching Methods, Graduate Students, Undergraduate Students, Student Surveys, Student Behavior, Regression (Statistics)
ISSN: 1942-2504
Abstract: Prior studies suggest that faculty members who are credible are more effective in the classroom in that they are evaluated more highly and their students achieve greater learning. This paper explores how the instructor's attire impacts his or her perceived credibility, and how the students' corresponding perception of instructor credibility impacts the students' self-described behavior. Questionnaires depicting instructors of both genders each wearing three different outfits, including casual, business casual and professional attire, are used to assess business student opinions regarding the academician's credibility and the students' resultant effort and learning. The results indicate that faculty members can take comfort in that their level of preparation, knowledge and ability to prepare students for a career do impact their credibility in the eyes of the students, no matter their choice of attire. Instructor credibility, in turn, was found to have a significant positive relationship with all ten student effort and behavior variables that were examined. In particular, credibility had the most impact on the student's preparation for each class, attentiveness, appreciation for instructor effort, and respect for the instructor. Positive significant relationships were also found between credibility and student evaluations of both the class and the instructor.
Abstractor: As Provided
Number of References: 25
Entry Date: 2015
Accession Number: EJ1058575
Database: ERIC
Description
Abstract:Prior studies suggest that faculty members who are credible are more effective in the classroom in that they are evaluated more highly and their students achieve greater learning. This paper explores how the instructor's attire impacts his or her perceived credibility, and how the students' corresponding perception of instructor credibility impacts the students' self-described behavior. Questionnaires depicting instructors of both genders each wearing three different outfits, including casual, business casual and professional attire, are used to assess business student opinions regarding the academician's credibility and the students' resultant effort and learning. The results indicate that faculty members can take comfort in that their level of preparation, knowledge and ability to prepare students for a career do impact their credibility in the eyes of the students, no matter their choice of attire. Instructor credibility, in turn, was found to have a significant positive relationship with all ten student effort and behavior variables that were examined. In particular, credibility had the most impact on the student's preparation for each class, attentiveness, appreciation for instructor effort, and respect for the instructor. Positive significant relationships were also found between credibility and student evaluations of both the class and the instructor.
ISSN:1942-2504