A Model of Framing in Design Teams

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Bibliographic Details
Title: A Model of Framing in Design Teams
Language: English
Authors: Zahedi, Mithra, Heaton, Lorna
Source: Design and Technology Education. 2017 22(2).
Availability: Design and Technology Education Association. 16 Wellesbourne House, Walton Road, Wellesbourne, Warwickshire, CV35 9JB, UK. Tel: +44-1789-470007; Fax: +44-1789-841995; e-mail: info@data.org.uk; Web site: http://www.data.org.uk
Peer Reviewed: Y
Page Count: 18
Publication Date: 2017
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Descriptors: Industrial Arts, Design, Verbal Communication, Teaching Methods, Teamwork, Usability, Merchandise Information, Models, Role, Reflection, Criticism, Workshops, Student Projects, Cooperative Learning, Grounded Theory, Student Attitudes, Discourse Analysis, Foreign Countries, College Students
Geographic Terms: Canada
ISSN: 1360-1431
Abstract: How do ideas evolve in the context of collaborative design? This research explores the framing strategies and tools involved in the co-construction of a shared understanding in the early stages of a design project. We observed a team of four industrial design students working to design a pop-up shop. We found that, while the key design elements of the solution were present from the early stages of discussion, they were continually framed and reframed through intense verbal discussion supported by sketching reflection-in-action (individual or collective) that help each team member make sense about the pop-up shop branding, user experience, visibility, structure, etc. The design ideas were crystallized at the end of the fourth working session. The research identifies patterns of framing, deframing and reframing of ideas that emerged from different symbolic elements associated with a brand, allowing students to design customized, non-standard, impressive and complex forms. Linking these patterns with specific "designerly actions" led us to develop an empirically grounded model of the framing cycle. This model extends previous work of Schôn and Dorst and Valkenburg to specifically take into account collaborative design situations. In such situations, discussion among team members plays a vital role in clarifying, explaining, and interpreting as well as in encouraging reflection and critique.
Abstractor: As Provided
Number of References: 48
Entry Date: 2017
Accession Number: EJ1137758
Database: ERIC
Description
Abstract:How do ideas evolve in the context of collaborative design? This research explores the framing strategies and tools involved in the co-construction of a shared understanding in the early stages of a design project. We observed a team of four industrial design students working to design a pop-up shop. We found that, while the key design elements of the solution were present from the early stages of discussion, they were continually framed and reframed through intense verbal discussion supported by sketching reflection-in-action (individual or collective) that help each team member make sense about the pop-up shop branding, user experience, visibility, structure, etc. The design ideas were crystallized at the end of the fourth working session. The research identifies patterns of framing, deframing and reframing of ideas that emerged from different symbolic elements associated with a brand, allowing students to design customized, non-standard, impressive and complex forms. Linking these patterns with specific "designerly actions" led us to develop an empirically grounded model of the framing cycle. This model extends previous work of Schôn and Dorst and Valkenburg to specifically take into account collaborative design situations. In such situations, discussion among team members plays a vital role in clarifying, explaining, and interpreting as well as in encouraging reflection and critique.
ISSN:1360-1431