Challenges in Introducing New Products: A Case Study on the New Product Development Process
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| Title: | Challenges in Introducing New Products: A Case Study on the New Product Development Process |
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| Language: | English |
| Authors: | Rankin, Robert, Mintu-Wimsatt, Alma |
| Source: | e-Journal of Business Education and Scholarship of Teaching. 2017 11(2):95-101. |
| Availability: | Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail: editor@ejbest.org; Web site: http://www.ejbest.org/ |
| Peer Reviewed: | Y |
| Page Count: | 7 |
| Publication Date: | 2017 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education |
| Descriptors: | Case Studies, Innovation, Barriers, Feasibility Studies, Cost Effectiveness, Food Processing Occupations, Operations Research, Case Method (Teaching Technique), Marketing, Business Administration Education, Behavioral Objectives, Teaching Methods |
| ISSN: | 1835-9132 |
| Abstract: | The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility of a new product and understand the steps in the new product development process. This case is based on an award-winning "real world" convenience frozen food product that continues to be marketed and sold twenty years after its introduction. This case is based on an actual company and events. Names have been disguised to protect the privacy of the company and its management. |
| Abstractor: | As Provided |
| Number of References: | 12 |
| Entry Date: | 2018 |
| Accession Number: | EJ1167328 |
| Database: | ERIC |
| Abstract: | The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility of a new product and understand the steps in the new product development process. This case is based on an award-winning "real world" convenience frozen food product that continues to be marketed and sold twenty years after its introduction. This case is based on an actual company and events. Names have been disguised to protect the privacy of the company and its management. |
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| ISSN: | 1835-9132 |
