Rankin, R., & Mintu-Wimsatt, A. (2017). Challenges in Introducing New Products: A Case Study on the New Product Development Process. e-Journal of Business Education and Scholarship of Teaching, 11(2), 95.
Chicago Style (17th ed.) CitationRankin, Robert, and Alma Mintu-Wimsatt. "Challenges in Introducing New Products: A Case Study on the New Product Development Process." E-Journal of Business Education and Scholarship of Teaching 11, no. 2 (2017): 95.
MLA (9th ed.) CitationRankin, Robert, and Alma Mintu-Wimsatt. "Challenges in Introducing New Products: A Case Study on the New Product Development Process." E-Journal of Business Education and Scholarship of Teaching, vol. 11, no. 2, 2017, p. 95.
Warning: These citations may not always be 100% accurate.
