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Dedicated Marketing Ethics Course: Design and Test

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Title: Dedicated Marketing Ethics Course: Design and Test
Language: English
Authors: Aguirre, Grant C., II, Hyman, Michael R. (ORCID 0000-0001-6675-8808), Jones, Jeri L.
Source: Marketing Education Review. 2020 30(3):177-194.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 18
Publication Date: 2020
Document Type: Journal Articles
Reports - Evaluative
Education Level: Higher Education
Postsecondary Education
Descriptors: Marketing, Ethics, Small Businesses, Decision Making, Corporations, Critical Thinking, Teaching Methods, Logical Thinking, Course Descriptions, Undergraduate Students, Identification, Case Studies, Philosophy, Pretests Posttests
DOI: 10.1080/10528008.2020.1787845
ISSN: 1052-8008
Abstract: To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical theories to business decision-making more readily when instruction begins with logic and critical thinking, is followed by instruction in theory combined with small business decision-making cases, and concludes with more complex cases about large corporations. Also, enhanced ethical awareness fostered by a dedicated marketing ethics course increases students' idealism but may decrease their relativism.
Abstractor: As Provided
Entry Date: 2020
Accession Number: EJ1263075
Database: ERIC
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Abstract:To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical theories to business decision-making more readily when instruction begins with logic and critical thinking, is followed by instruction in theory combined with small business decision-making cases, and concludes with more complex cases about large corporations. Also, enhanced ethical awareness fostered by a dedicated marketing ethics course increases students' idealism but may decrease their relativism.
ISSN:1052-8008
DOI:10.1080/10528008.2020.1787845