Dedicated Marketing Ethics Course: Design and Test
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| Title: | Dedicated Marketing Ethics Course: Design and Test |
|---|---|
| Language: | English |
| Authors: | Aguirre, Grant C., II, Hyman, Michael R. (ORCID |
| Source: | Marketing Education Review. 2020 30(3):177-194. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 18 |
| Publication Date: | 2020 |
| Document Type: | Journal Articles Reports - Evaluative |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Marketing, Ethics, Small Businesses, Decision Making, Corporations, Critical Thinking, Teaching Methods, Logical Thinking, Course Descriptions, Undergraduate Students, Identification, Case Studies, Philosophy, Pretests Posttests |
| DOI: | 10.1080/10528008.2020.1787845 |
| ISSN: | 1052-8008 |
| Abstract: | To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical theories to business decision-making more readily when instruction begins with logic and critical thinking, is followed by instruction in theory combined with small business decision-making cases, and concludes with more complex cases about large corporations. Also, enhanced ethical awareness fostered by a dedicated marketing ethics course increases students' idealism but may decrease their relativism. |
| Abstractor: | As Provided |
| Entry Date: | 2020 |
| Accession Number: | EJ1263075 |
| Database: | ERIC |
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