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The Commercial Transformation of America's Schools

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Bibliographic Details
Title: The Commercial Transformation of America's Schools
Language: English
Authors: Molnar, Alex, Boninger, Faith
Source: Phi Delta Kappan. Oct 2020 102(2):8-13.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Peer Reviewed: N
Page Count: 6
Publication Date: 2020
Document Type: Journal Articles
Reports - Research
Descriptors: Commercialization, Educational Change, Privatization, Public Schools, Data Collection, Marketing, Privacy, COVID-19, Pandemics
DOI: 10.1177/0031721720963223
ISSN: 0031-7217
Abstract: A school-focused commercializing process over 100 years in the making has been turbo-charged by the rise of data-collecting digital educational platforms and a pandemic that has forced widespread use of distance learning. Alex Molnar and Faith Boninger explain how advertising to students creates what John Dewey would call "mis-educative experiences." They describe how private companies have made inroads into public schools by offering funding and free resources, while using their interactions with schools as an opportunity both to directly market to students and to collect data on them that can be used for future marketing or other unknown purposes.
Abstractor: As Provided
Entry Date: 2020
Accession Number: EJ1268079
Database: ERIC
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Description
Abstract:A school-focused commercializing process over 100 years in the making has been turbo-charged by the rise of data-collecting digital educational platforms and a pandemic that has forced widespread use of distance learning. Alex Molnar and Faith Boninger explain how advertising to students creates what John Dewey would call "mis-educative experiences." They describe how private companies have made inroads into public schools by offering funding and free resources, while using their interactions with schools as an opportunity both to directly market to students and to collect data on them that can be used for future marketing or other unknown purposes.
ISSN:0031-7217
DOI:10.1177/0031721720963223