Wearable Activity Trackers: A Structural Investigation into Acceptance and Goal Achievements of Generation Z
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| Title: | Wearable Activity Trackers: A Structural Investigation into Acceptance and Goal Achievements of Generation Z |
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| Language: | English |
| Authors: | Kamble, Aakash (ORCID |
| Source: | American Journal of Health Education. 2021 52(5):307-320. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 14 |
| Publication Date: | 2021 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Electronic Equipment, Goal Orientation, Health Behavior, Age Groups, Structural Equation Models, Motivation, Self Management, Rewards, Intention, Foreign Countries, Attitudes |
| Geographic Terms: | India |
| DOI: | 10.1080/19325037.2021.1955229 |
| ISSN: | 1932-5037 |
| Abstract: | Background: Consumers are adopting wearable activity trackers to stay healthy and monitor their fitness progress. Purpose: The study investigates the acceptance of WAT by Generation Z users and draws upon achievement goal theory by theorizing how and why consumers use WAT. Methods: Structural equation modeling was employed to analyze intentions to use wearable activity tracker by Generation Z. Further, the study hypothesized relationships of motivational affordances -- self-monitoring, rewards, social comparison on intentions to use WAT, and goal orientations' moderating effect. Results: The SEM results indicated that the structural model had satisfactory levels of fit indices: X[superscript 2]/df = 2.651, CFI = 0.955, GFI = 0.817, NFI = 0.916, TLI = 0.935, AGFI = 0.931 and RMSEA = 0.064. The moderating effect of goal orientations for the intentions to use WAT was significant for some affordances. Discussion: The study suggests Generation Z users show intentions to use WAT. Motivational affordances resulted in intentions to use WAT with moderating effect of some goal orientations impacting the intentions. Translation to Health Education Practice: Self-tracking using wearable technology and personal health management is gaining importance. |
| Abstractor: | As Provided |
| Entry Date: | 2021 |
| Accession Number: | EJ1310736 |
| Database: | ERIC |
| Abstract: | Background: Consumers are adopting wearable activity trackers to stay healthy and monitor their fitness progress. Purpose: The study investigates the acceptance of WAT by Generation Z users and draws upon achievement goal theory by theorizing how and why consumers use WAT. Methods: Structural equation modeling was employed to analyze intentions to use wearable activity tracker by Generation Z. Further, the study hypothesized relationships of motivational affordances -- self-monitoring, rewards, social comparison on intentions to use WAT, and goal orientations' moderating effect. Results: The SEM results indicated that the structural model had satisfactory levels of fit indices: X[superscript 2]/df = 2.651, CFI = 0.955, GFI = 0.817, NFI = 0.916, TLI = 0.935, AGFI = 0.931 and RMSEA = 0.064. The moderating effect of goal orientations for the intentions to use WAT was significant for some affordances. Discussion: The study suggests Generation Z users show intentions to use WAT. Motivational affordances resulted in intentions to use WAT with moderating effect of some goal orientations impacting the intentions. Translation to Health Education Practice: Self-tracking using wearable technology and personal health management is gaining importance. |
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| ISSN: | 1932-5037 |
| DOI: | 10.1080/19325037.2021.1955229 |
